With Jean Dujardin (The Artist) and Meryl Streep (The Iron Lady) winning in the best acting categories during the 2012 BAFTA's [1], it seems that the whole world is going go-go, ga-ga over these two, meaning each were given one huge "leap" (especially Dujardin) of winning the ever-prestigious Oscars next week. With the Academy Awards being this upcoming Sunday, February 26th, Oscar buzz is definitely among us.
So what the L.A. Times decided to do (along with IBM and the USC Annenberg Innovation Lab) was develop an interactive tool that, "...analyzes opinions about the Academy Awards race by combing through and cataloging a high volume of tweets each day." [2]. Known as "Oscar Senti-meter", it pretty much tracks tweets and a number of "positive, negative and neutral opinions shared in the messages" about a particular cinema/nominee/award topic. For instance, "The Artist" was mentioned with a total of 10,296 tweets during BAFTA night, with Dujardin getting 2,330 tweets during that same night. However, before the awards ceremony took place Feb 12, a daily average of 1,250 tweets mentioned "The Artist" and a total of 454 tweets per day from Feb. 9-11 mentioned Dujardin. This means both subjects skyrocketed during the night of the awards ceremony, with many being positive and congratulatory tweets around the time the ceremony took place.
Well, technology does have its advantages, and this tool could be quite an accessible tool to predict the winners during cinema's most biggest night. My money is on Jean Dujardin! I find him not only talented, but oh-so charming!!
The Oscar Senti-meter can be found here.
The 84th Academy Awards airs live Sunday, February 26th, 7e/4p on ABC (Ch7)
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